Download app advert ideas

While this video may seem simple compared to other app promo videos, the video generated over 1. Social media, despite the heavy focus by most businesses, is still a very under utilized channel of promotion. Sending the message once is good, but sending it multiple times over a month or two is even better.

Announcing your app launch as a company update is a great way to keep your customers informed about a major company change. Add your app download links or a link to your app landing page to your email signature as a really easy way to drive downloads over time simply by sending the emails you normally send.

If you run a brick and mortar business, the best way to drive ongoing app downloads is to leverage your foot traffic. Something they may not know at the time. Linkedin is a massive social network with million business professionals and Facebook has over 1 billion users. They represent many markets, many industries and has groups for just about everything you can think of.

Find groups that are made up of people that closely resemble your existing customers or your ideal customers and share the app with them. Explain the benefit of using the app and why they should use the app. If you find a big group, contact the admin of the group and ask them to partner with you to promote the app. It could be in exchange for money as a paid promotion or it could be a referral partnership where you pay for each download or each new customer.

Meetups, events and conferences can be a great place to recruit new mobile app users. Simply bring along a stack of business cards with your app download link on them and give them out to everyone you speak to. Some larger meetups can involve hundreds of people while a decent size conference can attract thousands. Have a brief initial conversation with the people at the event and then hand them the business card.

Suggest that they check out the app and get in touch with you to give feedback. Take a look at blogs in the space that are relevant to your mobile app. Identify the opportunity to add value by commenting on relevant blogs that makes sense.

Leveraging the power of influencers can be the best way to drive mass amounts of traffic to your mobile. To do this you simply have to go to a website like buzzsumo. You can also automate this slightly, using tools like contentmarketer. You can also try networks like copromote. The guys over at Dojo have had amazing success in doing the unexpected and just appealing to people on an offline and one to one medium. They needed to get an initial base of customers for a localized app fast.

They decided to take to the streets with a simple and super effective letter to appeal to the interest and curiosity of people. They handed out 19, of these letters and during prime commute hours, hand them out to commuters. Users are able to have their own board, search for content to place on their board, and search through the content others have on their board.

Pinterest is made to hold on to the best of what you can find on the internet into neatly categorized boards. Pinterest has released a new feature that allows people to download IOS apps directly from Pinterest known as App Pin. Promoting your app does not always mean having to distribute it yourself across every channel, it can also mean lighting a small spark and letting your customers run towards the finish line. Creating a contest within your app will incentivize your users to download the app and keep it for the remainder of the contest.

Your app can have a live leaderboard so customers are always aware of where they stand in the rankings. Set up your contest so customers have various ways to climb up the ranks either by engaging with your company, sharing the app, or having their friends sign up.

Customers should also know when they should tune in for updates. If your customers take the time to write out a review, no matter how long, you should take the time to answer back to them. So many companies make the mistake of simply leaving an automated message to all their customer. Not only will this turn away customers but your ranking score will also drop significantly with customers who feel their concerns are not being taken care of.

Regardless of what your customers say, let them know you are trying to resolve the problem by listing out what steps you are taking to solve their issue. Make sure to apologize in your comment if they are not satisfied and offer some way to make the experience better for them. If your customer is satisfied, thank them for their patronage and find some way to repay them for their kindness. After all, they are putting in the effort to help you succeed.

Take app promotion one step deeper by having your own app promote itself. Your customers will make endless discoveries as they explore your app and nothing is more satisfying than sharing those discoveries with the world. Your customers need to know you are always making the app better for them. Apps that are not being cared for will be thrown away. Users will feel betrayed if you are not doing all you can to make the experience better for them.

This is especially true of you still have not addressed many of the issues that customers rage about in the review sections. Keep your app content fresh and let your customers know that you are always planning something more for them to enjoy. Sign in. App Promotion: 33 Creative Ways to Market Your App for Free Working in a mobile app development company has given me the unique opportunity to work with thousands of business owners and entrepreneurs.

Lets get to it then. Get in Touch Mobile app marketing starts long before you ever bring it to market. After all, you want to make sure that whatever you are building, is going to be just right for them You can begin to reach out to your customers by first creating list of every single person you have ever sold to and even those who have only signed up to your newsletter.

Reach Out To Influencers Marketing your app can also extend beyond your usual field of influence and often times, these foreign connections are exactly what your company needs. Leverage Your Mobile Website If you have an existing website that is fully functional and mobile-friendly , then your site can be one of the greatest assets to promoting your app.

Feature the App in an Official Blog In addition to including your app on your website, including it in your regularly scheduled blog post is one of the best mobile app promotion strategies you can leverage.

Feature The App in Your Emails Your new app needs to be engraved into every aspect of your marketing, that includes all of your emails. Example Template: Our new app, Insert app name here , helps you insert what the app does. Click here include hyperlink to check it out! Create a Demo Video Videos are an easy way for you to showcase everything your beautiful and well-built app has to offer. May it inspire you to create exceptional demo videos for your customers: 7. Apply for Awards Participating in app awards is the most recommended channel and I would highly suggest you take advantage of it.

For this purpose, try these two awesome tools. Reach Out Like Mr. To make your app icon stand out, it should: Have a unique shape that stands out Have a limited pallet of colors — 2 is enough to create contrast Avoid using a photo — it blends in too much! Existing Website Banner Make a small banner for your website that pops up somewhere non-intrusive. A simple banner with the name of your app and where to find it is all you need: Many of these app review sites are looking for things such as: Beautiful graphical designs in high quality Original and unique content, mechanics, themes, and art Stable apps with no glitches, crashes, overwhelming loading times or poorly pieced together content When you reach out, you will most likely have to provide support material for your app.

This is usually done in the form of a document containing the following items: A link to your app in the app store A summary paragraph describing your app and what makes your app stand out Screen shots of your app logo, title screen, and in-app content Links to videos of your app from youtube or vimeo A promo code which are keys giving anyone who has them access to download the app for free.

If your app is free, you do not need to worry about this. E Videos Walkthroughs, Intro Video, etc A good promo video can do wonders for helping people understand what your app is all about. The additional benefit of a promo video is that you can take advantage of video SEO. Visit TrueNorth. However, creating a micro-site opens up a whole host of marketing possibilities.

Guest posting can be an incredibly effective way of driving mobile app installs if done in the right places. The more you know about your target audience and which publications they read, the more informed your guest posting strategy can be.

The traffic and awareness that one post on Mashable can drive is enormous, and probably equivalent to guest posts on smaller sites. Aim high. Reddit advertising is ridiculously cheap. Play around with advertising or contributing on niche social networks, such as Reddit or Quora. This can be very powerful when done well. For example, if you have a financial services app, you can run your ads on The FT or Forbes, which not only drives hyper-relevant traffic, but also associates your app with a sense of credibility.

When of the beautiful things about having an app microsite is that you can use retargeting to run ads on Facebook, Google, or any websites supporting Google Ads to people who have already visited your app microsite but not yet downloaded it. I hope these ideas have spurred on some new ideas to help you market your app.

Image Credit: Soldiers Media Center. Marcus Taylor is the founder of Venture Harbour. This is a common approach to create new apps and businesses in general. It works well because it encourages you to look at things in simple terms. The app was created by Amit Murumkar. Some of it had to be removed over time to make space for new paintings and drawings but. He also felt frustrated because his own artwork was never saved.

Then he thought about all the other parents that must have a similar issue. He found a problem he was having, realized that other people had the same problem and created a solution. The key to this technique is to be aware of pain-points in your life or the lives of others. If you or someone you know encounters the same issue regularly with no solution in sight, then you can be the one to fix it.

Similar applications that target the same audience by offering very similar value for free or at an affordable price. You can use a freemium business model for your free alternative to the popular paid mobile app. Firstly, focus on satisfying basic needs with your free alternative.

After that, you can try to up-sell the product with pro-features. Have a close look at how some of the successful Android and iOS app companies use the freemium business model.

To give a clear example, you might know about Spotify , which is a digital music, video streaming, and a podcast app that gives its users access to millions of songs. But to get its pro functions, you have to upgrade to Spotify Premium. Sometimes mobile applications come into our lives and seem to fix a problem we all have. Take a look at what some of the big players in your industry are missing.

Try to figure out how you can fill the gaps. Combine the discovered insights into the application development. Try to make the app stand out with a modern design that follows the latest technology. Many developers have gained positive results with this technique over the last few years. Even traditional businesses are now being improved by app developers. Uber is a great example of this. Travis Kalanick and Garrett Camp took a simple idea like the taxi and improved the service for end-users with their mobile app.

Their success speaks for itself. They provided people with a more streamlined service that gets them from A to B. Improving an existing idea is difficult but it has its advantages. When trying to come up with mobile application ideas, try to identify industries that are popular but lack recent innovations. Augment applied this concept well for their business by creating an augmented reality app for real-estate salesmen.

The application helps them better present and sell their real estate projects and could also be a great substitute for boring brochures. Try to predict the upcoming future. They try to identify trends that will be successful in the future.

You can do this by analyzing recent trending mobile applications. Simply take a look at the top Android and iOS applications. Moreover, you can have a look at Product Hunt where you can discover the latest mobile apps, websites, technology products, and trending industries. Start doing it by conducting early user research. By answering these questions, you will have a better understanding of your potential competitors, the actual needs of the targeted users, and the way you should shape the development of the minimum viable product MVP.

Here is a good example of how Brian Wong came up with Kiip , an in-app mobile advertising platform that uses moments to create meaningful customer interactions and generate highly targeted, custom audiences. While traveling by plane, he checked the backseat screens of other passengers to see what they were doing. He noticed that the majority of the passengers were using their devices to play mobile games.

All the passengers were highly engaged, but Wong noticed that on-screen ads offered little value to users. Your user research could be as simple as asking 5 friends what they use their phone for most or a poll on your favorite social media site. The important thing is to gather solid information from reliable sources.

You can start experimenting with one of these email campaigns. In fact, focus on identifying what solutions people use to solve certain repetitive processes. Observe and learn more about those processes. Try to identify what solutions do they use for the complete process. Think about what they lack in those solutions and how you can improve them.

You can get awesome mobile app ideas by looking at popular international applications. Study them and tailor them to your market if needed. For example, you can create something similar for the local audience like meditation or training apps. The more you do and the more experience you gain, the more capability you have to come up with new ideas by connecting dots from your past experiences. In particular, the insights gained by bringing different perspectives together.

He defined the innovation as connecting the unconnected. Bill Gates read books on different subjects. He believes in the power of finding useful things by chance to come up with new ideas. In a speech from , Steve Jobs captured the spirit of innovation in three sentences:. So you have to trust that the dots will somehow connect in your future. You have to trust in something your gut, destiny, life, karma, whatever.

Brainstorming has a bad reputation within certain circles because when it is done incorrectly, it can be a big waste of time. Here are a few quick tips to improve your brainstorming session! This helps you to create ideas within a certain context. Even having a photo of an object can be a useful anchor for your ideas. You start off by trying to think of the worst ideas possible.

Write them down and then try to turn these terrible ideas into good ones. One of the problems we all face when coming up with ideas is that we work within our own set of assumptions. You can only begin to think outside the box when you challenge these assumptions. To start off with, think about the kind of app you want to make. This type of brainstorming helps you scrutinize potential ideas.

It helps you discover stumbling blocks before you encounter them in real life. By imagining these stumbling blocks, you consider ways to overcome them or avoid them completely. Notebook is a great tool for organizing ideas and but it has also been proven that writing down ideas helps you to remember them better as well. The most famous was Leonardo Da Vinci.

His notebooks are artwork themselves. They contain designs for futuristic machinery, mathematical equations as well as his thoughts. If it worked for one of the greatest geniuses of all time, it might help you come up with an app idea as well. Taking breaks might sound unusual but the stories of people coming up with brilliant ideas in the shower or while taking a walk are true. This technique has a neuroscience-based explanation as well. When you slow down from awakeness mode, the brain moves to its most creative mode called, on Theta state.

Our personal tip for slowing down is to take a 10 minutes break or use the 4—7—8 breathing technique. After your mind slows down, ask yourself questions that help you come up with the solutions. You can take one of the 53 app ideas and start development using a cross-platform app development tool , where you can make your mobile app for Android and iOS at the same time. All of these tutorials come with full source code of the mobile apps!

You can copy the code to develop make your own apps for free! How to support multiple languages and internationalization in your mobile app.

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